Cineplex – Across Ontario, 2018
Cineplex - Across Ontario, 2018
To promote the release of Rampage in Cineplex theaters, Cineplex wanted to use fun and engaging marketing pieces in 4 different locations across Ontario.
Drawing inspiration from the movie’s tagline, “Big Meets Bigger,” Cineplex commissioned PNH Solutions to design, build and print larger-than-life snacks: a 12′ bag of popcorn, a 10′ tall soda cup, basketball-sized popcorn kernels and a jumbo straw.
- Project consultation and management
- Product development
- Product construction
- PNH Solutions successfully completed the project, on time, and to Cineplex’s entire satisfaction.
- Despite their size, as lightweight and modular pieces, Cineplex was able to bring them to the different locations and set them up both easily and quickly.
The idea was to create 'instagramable' and shareable moments that keep us top of mind when people think about movies and, importantly, when they’re not thinking about them.
VP of Marketing, Cineplex