Emporio Armani – Toronto, 2017
As part of Emporio Armani’s campaign for its new fragrance, ‘Stronger than You,’ the high-end fashion retailer wanted to carry out a brand activation to engage with the public and promote its new product.
For the event, PNH Solutions had the opportunity to modify a 12’ W x 10’ H outdoor media back-wall (‘Fabgraphic Outdoor Media Wall’). To create a 3D effect, PNH Solutions included part of a real-life looking taxi and altered both the printed backdrop and the banner stand accordingly. As it was going to be used outdoors, PNH Solutions printed the visual on a blockout fabric to avoid light going through and compromising its quality.
- Project consultation and management
- Product modification
- PNH Solutions completed the fully-custom media wall, on time, and to the client's complete satisfaction.
- By creating a marketing piece that was out of the ordinary, PNH Solutions was able to help Emporio Armani attract people to the brand activation and contribute to a memorable brand experience.