Swatch – North, Central and South America, 2013-2015
From 2013 to 2015, PNH Solutions was instrumental in the Swatch retail store construction and major expansion throughout North, Central and South America, through the supply of two kinds of custom-built Silicone Edge Graphic (SEG) Fabric Frames: Wall Mounted Fab Graphic Slim Frames and Wall Mounted Fab Graphic LED Frames.
With thousands of different SEG Fabric Frames that needed to be custom built, printed and finished according to specific dimensions and layout of each store, the project required a high degree of precision during all stages of production. As every store was different, the dimensions, as well as the mosaic configuration of the frames, varied from one store to the other. Once the aluminium frames were built, each fabric panel was printed and cut, following specific colour codes and stretch factors. As the visuals often spanned across many different fabric panels, each frame and print had to align perfectly with the others. Once finalized, PNH coordinated the logistics of getting all the products to this wide-ranging geographic area in a timely manner.
Swatch was very pleased with the SEG Fabric Frames, which were completed on time and to their complete satisfaction. The vibrant dye-sublimated fabric prints stretched over and fit into the recessed groove of each frame perfectly. Aligned seamlessly with one another, without any apparent gaps or spaces, the SEG Fabric Frames completely covered the interior store walls and window spaces. Visible during the day and at night, the SEG Fabric Frames and prints offered a unique and modern appearance, which helped create a lasting impression to visitors both inside and outside the Swatch retail stores.
- Project consultation & program management
- Product development
- Delivery and installation coordination
- Completed project on-time and to the customer’s complete satisfaction
- Successfully designed custom-made SEG Fabric Frames of different sizes according to the specific dimensions and mosaic configuration of each store
- Effectively coordinated delivery and installation