Taz Hair Co. – Across Ontario, 2019
Following a new partnership with Goldwell, Oribe and KMS, all Kao Corporation companies, Taz Hair Co., a multi-award winning hair salon, was looking to update their in-store graphics and window displays to reflect the change. In addition, the salon, with locations in Yorkville, Kingsway and London, wanted to take advantage of the opportunity to add other branding elements to strengthen their visibility outside their salon and improve their in-store experience.
Beyond replacing some of the visuals that advertised the salon’s former partnership and modifying the hardware on an existing counter, PNH Solutions was commissioned to print, build and install fully-custom retail solutions for the 3 locations. After a thorough consultation process that took into account Taz Hair Co.’s requirements and budget, PNH Solutions supplied Wall-Mounted Silicone Edge Graphic (SEG) Fabric Lightboxes; Self Adhesive Vinyl Wall Posters, Mesh Banners and a Double-Sided Standing SEG Fabric Lightbox.
- Project consultation and management
- Product development
- Product construction
- Following a quick installation that began and ended in the same day, PNH Solutions successfully refreshed the Taz Hair Co. salons in Yorkville, Kingsway and London with made-to-measure retail marketing products.
- While the Wall-Mounted Silicone Edge Graphic (SEG) Fabric Lightboxes and Self Adhesive Vinyl Wall Posters, placed on the walls and near the shelving units, advertise the salon’s partners, products and services; the Mesh Banners, used as part of roll-up blinds, promote the salon outside the store.
- By placing the Double-Sided Standing SEG Fabric Lightbox in front of a large window, with one backlit fabric panel facing the inside of the salon and the other towards a busy street, PNH Solutions further optimized space that was otherwise not being used.
- With vibrant, high-quality branding elements visible inside and outside the salons, during the day and at night, PNH Solutions’ products helped facilitate the transition to Taz Hair Co.’s new partnership, strengthen their visibility in the community and improve their in-store experience.