On November 28th 2017, PNH Solutions’ products saw the light of day at the Pudong Mercedes Benz Arena in Shanghai, China for the 2017 Victoria Secret Fashion Show. With an all-star line-up of top models and performers, including Adriana Lima, Alessandra Ambrosio, Harry Styles and Miguel, the runway show combined elaborate costume designs and live music to promote Victoria Secret’s latest collection of lingerie. Broadcasted in 190 countries, the Victoria Secret Fashion Show is the most celebrated and highly anticipated fashion show in the world.
For this year’s event, PNH Solutions produced the print and hardware portion of the fully-immersive, panoramic stage backdrop that received continuously changing projections throughout the show.
In order to create a unique visual experience, PNH Solutions produced 13 different printed mesh panels that measured up to 113’ W and 46’ H. Joined together with zippers, the top of printed fabric panels were suspended from the ceiling with an aluminum cable and held together at the base with steel, modular piping. Together, the stage backdrop covered close to 68,000 square feet and spanned across every corner of the stage.
The printed mesh panels and hardware were an ideal choice for the project. Despite a long transit, the panels remained intact, without any creases or folds. Moreover, as the material does not reflect light, it was suitable for projections. With modular hardware, the stage backdrop was assembled and dissembled easily for the rehearsal in Quebec City and again for the show in Shanghai.
Though it was PNH Solutions’ first time supplying a stage backdrop for the Victoria Secret Fashion Show, the large format print supplier has produced stage backdrops for other prestigious events around the world, like the 2016 and 2017 Invictus Games and the 2015 Pan American and Para Pan American Games.
By combining the latest, automated technology in the industry with an innovative, insatiable spirit, PNH Solutions continues to push the boundaries between the possible and the impossible to bring the most creative projects to life.